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Identity
Brand
- Brand framework
- Areas of expertise
- Boilerplate text
- Our core stakeholders
- Our heritage
Logotype
- Main version
- Logotype with tagline
- Logotype colors
- Clear zone
- Minimum size
- Downloads
- Video end frames
Colors
- Getinge color palette
- Primary colors
- Secondary colors
- Accent colors
- Color usage
Typography
- Our typefaces
- Using our typography
Graphic element
Shapes
Placement
Examples
Download
Tonality
- Tone of voice
- Tonality in imagery
- Abstract backgrounds
- Products in studio
- Products at work
- People – caregivers
- People – care recievers
- People – care providers
- People – Getinge experts
- Corporate images
- Examples and mistakes
Applications
Graphics and illustrations
- Illustrations
- Technical illustrations
- Medical illustrations
- Extreme close-up illustrations
- Symbols and icons
- Launch icons for apps
Digital media
- Distinct digital impression
- Website design
- Web banners
- Social media
- Digital applications
- Video guidelines
Product Design
- The overall experience
- Design philosophy
- Design characteristics
- Logotype and product name
- Product colors
- Product packaging
- Instructions for use
Merchandise
- The Getinge logotype
- Notebook
- Pen
- Bag
- USB stick
- Coffee cups
- Umbrella
- Re-usable congress badge
- Tervis water bottle
- T-shirts and polo shirts
Exhibitions
- Exhibition experience
- Structure and design
- Product display areas
- Reception and hospitality areas
- Sales areas
- Down to the details
- Materials
- Furnishings
- Lighting
- Identity carriers
- Communication carriers
- Staff
- How it all comes together
Facility
- Interior Experience
- Make every detail count
- Mood Board
- Floors
- Materials
- Furnishings
- Showrooms
- Communication carriers
- Decorative items
- Wall art
- Minimum requirements
Signage
- Exterior signs
- Roof signs
- Wall signs
- Directional signs
- Flags
- Interior signs
- Reception signs
- Directional signs
- Factory signs
Service vehicle
- Distinct and professional impression
- Sizes and placement
- Examples
Distributors & Partners
- Safeguard the Getinge brand
- Main principles
- Getinge marketing materials
- Getinge in third-party marketing materials
- Application examples
Third party company
Main principles
Using Getinge marketing material
Getinge in third-party marketing materials
Application examples
What not to do
Templates
General templates
- Advertising
- Brochures
- Certificates
- Invitations
- Posters
- Product sheets
- Roll ups
- User manual
Office materials
- E-mail Signatures
- Business Cards
- Word Documents
- Envelopes
- PowerPoint Presentations
Log in
Identity
Brand
- Brand framework
- Areas of expertise
- Boilerplate text
- Our core stakeholders
- Our heritage
Logotype
- Main version
- Logotype with tagline
- Logotype colors
- Clear zone
- Minimum size
- Downloads
- Video end frames
Colors
- Getinge color palette
- Primary colors
- Secondary colors
- Accent colors
- Color usage
Typography
- Our typefaces
- Using our typography
Graphic element
Shapes
Placement
Examples
Download
Tonality
- Tone of voice
- Tonality in imagery
- Abstract backgrounds
- Products in studio
- Products at work
- People – caregivers
- People – care recievers
- People – care providers
- People – Getinge experts
- Corporate images
- Examples and mistakes
Applications
Graphics and illustrations
- Illustrations
- Technical illustrations
- Medical illustrations
- Extreme close-up illustrations
- Symbols and icons
- Launch icons for apps
Digital media
- Distinct digital impression
- Website design
- Web banners
- Social media
- Digital applications
- Video guidelines
Product Design
- The overall experience
- Design philosophy
- Design characteristics
- Logotype and product name
- Product colors
- Product packaging
- Instructions for use
Merchandise
- The Getinge logotype
- Notebook
- Pen
- Bag
- USB stick
- Coffee cups
- Umbrella
- Re-usable congress badge
- Tervis water bottle
- T-shirts and polo shirts
Exhibitions
- Exhibition experience
- Structure and design
- Product display areas
- Reception and hospitality areas
- Sales areas
- Down to the details
- Materials
- Furnishings
- Lighting
- Identity carriers
- Communication carriers
- Staff
- How it all comes together
Facility
- Interior Experience
- Make every detail count
- Mood Board
- Floors
- Materials
- Furnishings
- Showrooms
- Communication carriers
- Decorative items
- Wall art
- Minimum requirements
Signage
- Exterior signs
- Roof signs
- Wall signs
- Directional signs
- Flags
- Interior signs
- Reception signs
- Directional signs
- Factory signs
Service vehicle
- Distinct and professional impression
- Sizes and placement
- Examples
Distributors & Partners
- Safeguard the Getinge brand
- Main principles
- Getinge marketing materials
- Getinge in third-party marketing materials
- Application examples
Third party company
Main principles
Using Getinge marketing material
Getinge in third-party marketing materials
Application examples
What not to do
Templates
General templates
- Advertising
- Brochures
- Certificates
- Invitations
- Posters
- Product sheets
- Roll ups
- User manual
Office materials
- E-mail Signatures
- Business Cards
- Word Documents
- Envelopes
- PowerPoint Presentations
Log in
Third-party company
Graphics and illustrations
- Illustrations
- Technical illustrations
- Medical illustrations
- Extreme close-up illustrations
- Symbols and icons
- Launch icons for apps
Digital media
- Distinct digital impression
- Website design
- Web banners
- Social media
- Digital applications
- Video guidelines
Product Design
- The overall experience
- Design philosophy
- Design characteristics
- Logotype and product name
- Product colors
- Product packaging
- Instructions for use
Merchandise
- The Getinge logotype
- Notebook
- Pen
- Bag
- USB stick
- Coffee cups
- Umbrella
- Re-usable congress badge
- Tervis water bottle
- T-shirts and polo shirts
Exhibitions
- Exhibition experience
- Structure and design
- Product display areas
- Reception and hospitality areas
- Sales areas
- Down to the details
- Materials
- Furnishings
- Lighting
- Identity carriers
- Communication carriers
- Staff
- How it all comes together
Facility
- Interior Experience
- Make every detail count
- Mood Board
- Floors
- Materials
- Furnishings
- Showrooms
- Communication carriers
- Decorative items
- Wall art
- Minimum requirements
Signage
- Exterior signs
- Roof signs
- Wall signs
- Directional signs
- Flags
- Interior signs
- Reception signs
- Directional signs
- Factory signs
Service vehicle
- Distinct and professional impression
- Sizes and placement
- Examples
Distributors & Partners
- Safeguard the Getinge brand
- Main principles
- Getinge marketing materials
- Getinge in third-party marketing materials
- Application examples
Third party company
Main principles
Using Getinge marketing material
Getinge in third-party marketing materials
Application examples
What not to do
